Executive director for advocacy and campaigns
Tony Juniper is a campaigner, writer, sustainability adviser and a well known British environmentalist. For more than 30 years he has worked for change toward a more sustainable society at local, national and international levels. From providing ecology and conservation experiences for primary school children, making the case for new recycling laws, to orchestrating international campaigns for action on rainforests and climate change, his work has sought change at many levels.
He began his career as an ornithologist, working with Birdlife International. In 1990 he began a long period working at Friends of the Earth, initially leading the campaign for the tropical rainforests and in 2003 becoming executive director. Tony is the author of many books, including the multi-award winning 2013 best-seller What has nature ever done for us? His latest book, Rainforest – dispatches from Earth’s most vital frontlines, was published in April 2018. He was the first recipient of the Charles and Miriam Rothschild conservation medal (2009) and was awarded honorary doctor of science degrees from the Universities of Bristol and Plymouth (2013). In 2017 he was appointed Commander of the British Empire (CBE) for services to conservation.
Since joining WWF in January 2018, he has also remained a fellow of the University of Cambridge Institute for Sustainability Leadership and president of the Wildlife Trusts.